The five piece Hard Rockers with a Horror twist out of Bournemouth, UK, South Of Salem are getting us excited again with the music video for their latest track, ‘Cold Day In Hell’, which precedes the debut album The Sinner Takes It All, that has seen its release been pushed back and it will now be out on the 25th of September.
South Of Salem's front man Joey Draper said the single ""Cold Day In Hell' is a twisted homage to the dark and ugly sides of relationships, the lyrics speak of gas lighting and how the worst abuse can come from those who are closest to us. It deals with control and emotional abuse. The guilt and fear that can be bestowed upon them. Leading the victim to believe their only option is to stay proverbially chained to their captor."
Joey (Vocals), Kodi (Guitar), Fish (Guitar), Dee (Bass) and Pip (Drums) already supported Iced Earth, The Damned, Wednesday 13, The Birthday Massacre and were ready to do more live shows this year to promote their upcoming release, but were stopped before they even began, thanks to you-know-what. But there is some good news, in fact South Of Salem have a pretty sweet festival lined up next year, the boys will be playing at Teddy Rocks, sharing the stage with The Fratellis, Skindred and The Amazons amongst many others.
South Of Salem have tapped into the yesteryear of Hard Rock really well with 'Cold Day In Hell', as I can hear several different classic Rock band's sounds that the Bournemouth group have taken as inspiration, and they work well to bring it all together to create something that wholly belongs to them.
The twin riffage of 'Cold Day In Hell' is awesome, and really gets the head nodding, along with the M. Shadows like singing from frontman Joey, in fact even the overall vibe of South Of Salem is quite similar to the good old days of Avenged Sevenfold, but NOT in a they-totally-ripped-off-another-band kinda way. Everything is on point and clicking well for the band, but that solo is some next level stuff, I had just that on repeat for at least an hour.
I've heard more than a few people online claim that Britain's day in the sun in regards to Hard Rock bands had come and gone a long time ago. But if you're a regular reader of Ronon's Reviews, you will know that we've covered quite a bit of Rock over the years, with a fair bit of it on groups from the British Isles, where the genre is alive and well, and Bournemouth's own South Of Salem is testament to that.
For music fans who love their Rock to be Hard and dirty, and also for people who say there aren't any decent Hard Rock bands from Britain anymore.